Wondering if you can get paid for your non-literary writing? Join two career freelance writers, Graham Strong [www.grahamstrong.com] and Bonnie Schiedel [www.northstarwriting.ca], as they talk about the ins and outs of a freelance writing business.
Meet the speakers:
Bonnie Schiedel is a freelance writer, editor, and content consultant. She got her start in the publishing world at Chatelaine magazine where she worked for several years, first as an assistant (lots of fact-checking, faxes and photo shoots) and then as an associate editor. In 2000, she moved to northwestern Ontario and launched her freelance writing business, North Star Writing.
Her award-winning work has been featured hundreds of times in national publications such as Best Health, Canadian Family, Chatelaine, Canadian Living, Cottage Life, Today's Parent, Reader's Digest, Canadian House & Home, and Outdoor Canada. Over time, the focus of her business has shifted to corporate clients, and the research and storytelling skills she honed with years of magazine writing work well in the business world too. For the last six years, she’s been doing content marketing, writing, and editing for top brands and agencies like Bravado Designs, PACE Communications, Green Living Enterprises, Scotiabank, TD Bank, fyp.io, and RE/MAX. From 2011-2014 she was a consultant on the Creative Services team for Four Seasons Hotels and Resorts. And while she still writes lots of magazine articles, she now also writes and edits copy and provides content strategy for blogs, websites, business emails, and apps.
Government and corporate clients include the Ministry of Northern Development and Mines, the Ministry of International Trade and Investment, the City of Thunder Bay, Northwestern Ontario Innovation Centre, Mobile Health Network, the Arthritis Society, St. Francis Herb Farm, BillyYTZ.com, RBC, Toronto Hydro, NorthernOntario.travel, and Nishnawbe Aski Development Fund. She also writes for trade and B2B publications like Grocery Business, Ignite (meeting planning, incentive programs and corporate travel), and Adrenalin (sports tourism). In 2016 she was nominated for a Thunder Bay Chamber of Commerce Business Excellence Award in the Tourism Partnership category. Her passion project, Tbaywithkids.ca, a website about stuff to do with kids in Thunder Bay, just celebrated its first birthday.
Graham Strong is a freelance marketing writer, ghostwriter, journalist, and web professional. He started writing as a professional side gig in 1995, though he has been a writer of one sort or another most of his life. He majored in English at Lakehead University where he joined the student newspaper Argus and eventually became Editor-in-Chief.
After university – and a lot of travelling – Graham would get the occasional request to do some writing on the side. Most was free work for friends, but some were paid opportunities. It was through one of these freelance side gigs for a local community newspaper that Graham got a job editing the employee newsletter for Robin’s Donuts when its headquarters were still in Thunder Bay. That led to work with the graphic design company on the account, and eventually other organizations as well.
It was about that time that Internet advertising was on the rise, and Graham started getting clients from all over the world including Toronto, Calgary, Philadelphia, Boston, New York, Dallas, Los Angeles, London, England, and Frog Pond, Alabama. Most of those clients are still with him today. He writes in almost every format possible including articles, web content, brochure content, catalogue-like descriptions, annual reports, ads, TV and radio scripts, white papers, PDF brochures, and more. He transitioned to writing full time in 2005.
Graham also provides web services including website building for small businesses using the WordPress platform. Not only does branching out like this keep his days interesting, it’s another service he can offer to clients. Recently, Graham officially launched his ghostwriting services, providing professional writing for authors who have a great story to tell, but need someone to help write the book. He is also finishing his first novel, Social Grooming for Higher Primates, which is currently in the beta reader stage. Graham will be looking for publishers and agents later in 2018.
What to expect from the Side Gig workshop:
• an overview of skills that make a must-hire writer
• the wide variety markets out there
• money—what you can make, and how to keep the cash coming in
• tested tips on marketing yourself as a writer
• our top picks for helpful websites, books, and other resources
Date: Tuesday March 20, 2018
Time: 7:00 pm to 9:00 pm
Location: Waverley Resource Library Auditorium
Registration: Not required
Fee: Free and open to the public
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